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Leadership: Promoting Beliefs and Values
By Frank Sonnenberg
Because beliefs and values form the heart of an organization’s culture, great leaders never miss an opportunity to reinforce them. They know that once internalized, these beliefs and values affect the norms that influence day-to-day actions, determine what’s important, reinforce appropriate behavior, and change attitudes.
If these norms are to be institutionalized, management must support them by clear and visible actions. Therefore, management must live these values in their heads and their hearts. Otherwise, they may be inconsistent in applying them, or worse, fail to promote them in times of stress. If commitment is perceived as rhetoric without substance, the effort will fail.
Questions that can be answered include: